A highly creative, industry-leading, TikTok Business Account of The Year nominee, with demonstrable experience disrupting the social landscape and how brands show up in owned, earned, and shared content.

As the Content Lead at Bouf Haircare, I lead our content strategy and execution across social media, email, and brand campaigns, ensuring consistency across all channels. A day one employee, I worked before launch to shape Bouf’s content identity and owned all content for the tease, luanch, and day to day phases and all subsequent high-impact campaigns like Bouf is For The Boys and our TikTok Business of the Year campaign.

Having orchestrated multiple viral moments, directly managed and communicated with the community, and shaped its tone of voice, I have been instrumental in making Bouf the leading hair growth brand in Australia.